Why do you need Big Impact Design in your team? What exactly do we do for you? Founder, Tim Baggaley, dips into his youth for a lesson in teamwork
My father was an aerospace engineer so as I grew up he showed me how to build things; cars, motorcycles and even racing dinghies. Early in my publishing career my move into motoring journalism was in no small part, facilitated by my familiarity with mechanical things as much as it was my writing skills.
A thoroughly indulgent labour of love and a crash course in teamwork
In collaboration on magazine articles with I.C.E. Automotive Racing Engines, I embedded (as foreign correspondents say) in the pit crew of race car-building supremo, Rob Loaring. Over three years I crewed on two different Pro-Modified dragster teams winning three national championship titles under Rob’s mentoring.
I created and managed my own race series; the Street Eliminator, and crewed on several other race teams. It was a thoroughly indulgent labour of love and a crash course in teamwork (pun intended).
Winning formula
The fans know all the drivers. The driver is the client-facing side of the race team. But the driver does not build or tune the car and even the most talented drivers don’t plan their race tactics themselves. They rely on the expertise of their crew chief, their technicians and their mechanics.
There’s a backroom team building, preparing, stripping and inspecting the hardware and tactics that go into a race project and are essential if the driver is going to win trophies. A driver can’t do all this themselves; they need a crew to support them.
We build it, you drive it
We can build you the fastest race car you’ll ever need but if you never drive it, you’re not going to win any trophies. Too many websites are designed and built and then left in the garage. For a website to promote your business, it needs to be put to work.
For a website to promote your business, it needs to be put to work
You are the driver, winning races is your business and your website is your vehicle to success. Big Impact Design is your pit crew. We build and tune your website for optimal performance and we advise you on the communications and marketing moves that are your race tactics.
Racing is a business, there are winners and losers. The internet is chock full of competitors taking part but we’re here to win because, in the end, that’s what matters.
When form meets function
The Porsche 911 is an iconic sportscar design coming, in my opinion, from the peak of automotive design at the end of the 1960s and the beginning of the 1970s. The Martini colours are a perfect example of a brand identity tuned to similarly iconic status by brilliant design and promotion. Together, the car and the drink, have come to represent an elegant, sophisticated and discerning lifestyle on the Côte d’Azur. Panama hats, Rayban Aviators and the clink of ice in tumblers… Quality products, great marketing.
